DuBrand Campaign – Making heroes of your customers

A Revolution in Hot New Branded Entertainment Industry

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What is a DuBrand Campaign?
A DuBrand campaign deploys DuMedia’s ARK technology to take Branded Entertainment to a completely new level. Making every target consumer a hero of his own visual world. Turning each ad impression into a timeless memento that the consumer can relish all his life.

What is Branded Entertainment?
Branded entertainment (BE) is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. BE gives a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the entertainment program. These projects are often the result of a content partnership between brands, producers and broadcasters. DuMedia is opening up a new direct channel between the brands and the consumers.

What is Product Placement?
Product placement is a type of BE, which essentially includes products to support entertainment story content, such as in Movies, TV programs, Events, etc. The Bond movie Skyfall is the most recent example wherein the movie earned $45million in product placements even before completing the shoot. However the brand message from product placement is very subtle according to the need of the script, not in full control of the advertiser, and is born and dies within a few frames of the movie.

What is Advertainment?
Advertainment is advertising content under full control of the brand owner wherein the entertainment story content supports the product. The brand message is obviously much stronger and longer lasting than product placement and dictates the entertaining content.

How is DuBrand revolutionizing BE?
Firstly, DuBrand campaign makes heroes out of brand owner’s customers. Secondly, the BuBrand impression is not measured as an “Ad Impression”, it’s a memoir forever. Thirdly, DuBrand campaign can be planed as a stand-alone advertainment campaign or it can be a continuation of a product placement project. DuMedia’s DuBrand campaign is bridging the gap between product placement and advertainment, and giving new lease on life of product placement campaigns.

Is DuBrand Augmented Reality or is it Branded Entertainment (BE)?
It is both. We boost the consumer impact of advertainment by introducing AR. This essentially means the consumer himself/herself participates in a media experience in which he/she is the hero of his/her own dreams in HD, taking the concepts of advertising, branded entertainment and augmented reality to a completely new level.

What’s Dreams in HD?
What would you call a new medium, which costs lower than the lowest, and returns infinitely higher than the highest? Dream? It indeed is a dream; dream for the advertisers; dream for the marketers; and dream for the consumers. Dreams in HD.

Customers can enjoy playing hero of an out-of-the-world Hollywood type special effects video live, and also walk out with a recorded personalized and branded HD quality footage as a lifetime souvenir, and also share it with a maximum of 10 of their family and friends completely free. Every DuBrand campaign comes with standard Dreams in HD themes. Please scroll down to view currently available standard Dreams in HD themes.

What is the market size and competitive landscape?
A recent report from PricewaterhouseCoopers estimates world entertainment industry to be worth $1.8 Trillion by 2015. BE is itself a hot new $25 Billion market. So there is a huge opportunity for brand owners to make their branding campaigns entertaining to their target consumers. There are a few startups that have made some remarkable BE campaigns. http://www.inc.com/ss/hot-new-industry-branded-entertainment#0 . But, in this exponentially growing market DuMedia is creating an exclusive proprietary niche of making consumer a hero. DuMedia uses a very unique combination of AR and live chroma-keying techniques, which are protected by at least two patents. Beyond ARK, this technology has potential in deployment in other entertainment scenarios.

What about the media metrics (CPM, CPC & CPA) with DuBranding campaign?
We are turning the media metrics on its head. All media ads, whether traditional or digital, have a life of seconds, minutes, hours, or rarely days. They are therefore measured in terms of impressions (CPM- cost per thousand impressions, CPC – cost per click, or CPA – cost per action). A full-page ad in New York Times, for instance, costs over $100,000, and expires within 24 hours. They are indeed impressions that the advertisers pay for with no guarantee that customers will actually see or register those impressions. DuMedia campaign turns every customer into a hero of an extraordinary footage that he will cherish forever. And, cost to the advertiser is ridiculously low. For example, a DuMedia Kiosk at $6000/month can deliver up to 60,000 HD quality personalized outlandish video clips at an unbelievably low cost.

Instant HD quality special effects footage for pennies when it costs Hollywood millions!! Impossible?
Talk to us and see how we make it possible. Also check out some of the packaged themes ready for branding. Custom themes can also be created.

Set up costs?
For a standard 3-month campaign contract deploying DuMedia’s off the shelf theme packages at $6000/month* there are zero setup costs to the advertiser. There will be setup costs for a campaign that is less than 3 months. Customized themes are charged on per diem basis.
*All-inclusive except the space rental. Other terms and conditions may apply.

Is there a preview of DuMedia ARK available?
Yes, please check the walkthrough video of the kiosk here:    DuMedia Kiosk

Is there a preview of the standard Dreams in HD themes available?
Yes, please check our Dreams in HD Storyboard Drafts here

Some dream themes that will be available with all-inclusive standard DuMedia ARK packages include:

Please contact us to know more....

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DuAds on-the-Fly

If an ad is 30 sec, that’s what it takes to produce it - 30 sec flat.
Another revolution?

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What we do?

We provide a platform for creative advertainment using Augmented Reality technology.

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Why AR for you?

Augmented Reality can be used in almost any domain to overlay graphics on camera view in real-time.

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Why DuMedia?

Our patents are taking AR and brand entertainment to a completely new level.

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$600 Billion Industry

Projected to be worth $600 Billion, DuMedia is taking AR to the $1.8 Trillion entertainment industry.

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DuBrand Campaigns

A hot new $25 billion industry. A dream come true for brand owners, ad agencies, and above all – consumers