augmented reality

Until now special effects were possible only in Hollywood movies. DuMedia is about to change that.

DuMedia's ARK products deploy a patent pending technology that pulls the audience into another dimension, combining the virtual and the real world in a format and scale that common man can easily access. There are three major categories of DuMedia ARK products:

1) ARK 50 / 60
2) ARK 240 / 360
3) Web ARK

AR companies are mostly betting on future users of AR browsers. Currently there’s very little or no AR content that AR users can browse, so the only users of AR browsers are those who try it for fun without any practical use. The situation isn’t like conventional HTML browsers where just about anyone can create and upload HTML content. We strongly believe without creating a community of AR stakeholders, who create consumer oriented content, there is very little importance for creating AR browsers.

Therefore, DuMedia is exploiting a more tangible and much mature business model that exploits the exponentially emerging Branded Entertainment (Product Placement / Advertainment) industry that's already generating $25 billion from the Trillion Dollar Entertainment industry. Our current major focus is DuBrand AR Kiosks (ARK) for high footfall venues such as malls, which we believe can revolutionalize advertainment by making every common man a hero of his own film (Dreams in HD).Click for more info.

What is Augmented Reality? (AR)

Augmented Reality is defined as real time animation superimposed on your real time view of the world and is usually performed through a camera device.

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

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DuAds on-the-Fly

If an ad is 30 sec, that’s what it takes to produce it - 30 sec flat.
Another revolution?

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What we do?

We provide a platform for creative advertainment using Augmented Reality technology.

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Why AR for you?

Augmented Reality can be used in almost any domain to overlay graphics on camera view in real-time.

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Why DuMedia?

Our patents are taking AR and brand entertainment to a completely new level.

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$600 Billion Industry

Projected to be worth $600 Billion, DuMedia is taking AR to the $1.8 Trillion entertainment industry.

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DuBrand Campaigns

A hot new $25 billion industry. A dream come true for brand owners, ad agencies, and above all – consumers